New Strategies For An Online Marketplace
Overview
Our client, a leading job board offering online career solutions to job seekers and qualified candidates for employers
The Challenge
Operating in an increasingly dynamic marketplace where low cost players were increasingly stealing market share and eroding industry margins, the leadership team was seeking to refine its strategy for sustaining and growing the business.
Our Solution
In analyzing the evolving industry environment we discerned new sources of business opportunity that matched our client’s capability, or for which our client could speedily access the requisite assets and competencies. Our solution comprised the development of a new strategy and the evolution of the client’s strategic brand platform to ensure team alignment and cohesion behind this new strategic direction.
Results
The new strategy led to a period of sustained growth. Profit margins recovered, and the team’s efforts were rewarded with healthy performance bonuses in the following years.
