Planning and Process For A Commercial Casino
Our client, a leading commercial casino resort in North America
Operating in an increasingly dynamic and competitive market, the marketing team was struggling to keep up with management’s expectations regarding the quantity and quality of marketing support to sustain the casino’s leadership position.
In analyzing the situation we quickly discerned that the marketing team comprised many experienced and talented professionals, but inadequate business planning practices and weak organizational processes were adversely affecting their ability to do their jobs. Our solution comprised the development of new business planning practices and support processes to foster higher levels of vertical alignment and horizontal integration and coordination throughout the client’s organization.
Within six months the marketing team was achieving significantly higher levels of quality in its marketing initiatives, through a business planning process that enabled more effective and efficient planning and execution.