Brands Exist To Improve Lives
Recently I met with three founding, C-suite executives. I was called in to discuss the challenges they faced in building their company’s brand and business. The Chief Operating Officer gave an overview on the marketplace, spoke about the strengths of their brand, and hypothesized that their brand was struggling in the marketplace because their advertising agency […]
Without Purpose Your Organization Is Rudderless
Thank god for Hollywood and the characters, icons, metaphors and phrases it’s created. When I tell my clients “Help me, help you. Help ME, Help YOU” they immediately picture Tom Cruise and Jerry McGuire. Sometimes I’m even on my knees imploring them like the scene in the movie just so they get the connection. Sometimes. […]
Brand Rejuvenation : The Elusive Search to Reinvent Your Brand
When I started my marketing career I dreamt of the opportunity to work on storied brands like Coca-Cola, Pepsi, Nike, M&M’s, P&G. I remember thinking “If only I could get that break…” So it is with no small degree of sadness that I look at how far some of these storied, global behemoths seem […]