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As a former professional stand-up comedian, branding expert, and four time nominee for professor of the year at Canada’s #1 Business School, The Schulich School of Business, Steve Pulver brings a unique perspective to the challenges marketers face in today’s environment.
His consumer centric view is coupled with decades of experience in starting and running top Canadian Marketing and Advertising companies.
Steve began his career in marketing and sales by selling cameras to pay his way through graduate school. Upon graduation he joined the more traditional marketing ranks at Procter & Gamble. Next, he followed his entertainment business roots and joined CBS Records, where he managed the Canadian launch of many of the 80’s best selling artists.
An opportunity to become a partner at a fledgling advertising agency named Echo was too good to pass up. In1987, Steve became a driving force in what would become one of the largest and most successful Canadian advertising agencies, specializing in entertainment and lifestyle clients.
As an agency of record for such blue chip clients as American Express, Coca Cola and Labatt Breweries to name a few, Steve drove his vision of creating marketing initiatives which were an extension of brand vision. This was a leading edge philosophy at the time which brought both increased sales and increases in brand equity measures.
One of Steve’s specialties is creating a business within a business – taking the entrepreneurial experience one step further. For anyone who works at a major corporation who believes in innovation to progress, to those in small service industry businesses who want to grow and don’t know how, Steve’s marketplace experience as well as his experience in teaching Corporate Entrepreneurship as well as New Product Development is proven successful and will deliver results for you… and as a professional stand-up comedian, he will make sure you laugh while he helps your business results exceed expectations.