Hope is not a Strategy
We all have quotes and sayings that we adore. They’re typically opening slides in presentations or adorn the bottom of our emails. They signal a perspective we share. And often communicate an opinion so succinctly it would take us months to emulate something that incisive. Over the years a few have bubbled to the top […]
Are Retailers Asking Too Much of Their Customers?
I was thumbing through The Economist recently and saw an intriguing article highlighting the issues around retailers downloading more and more tasks to their customers which used to be done by hired staff: everything from online ordering, to self-serve troubleshooting, check-in and checkout. The article raises a very relevant concern that tasks traditionally done […]
Making Sense Of Whole Foods “Millennial” Strategy
Whole Foods has announced a new retail concept aimed at Millennials who want organic and natural foods at lower prices and more conveniently than Whole Foods’ current U.S. stores can offer. “Wouldn’t that be great for everybody?” is probably the question going through your mind. While natural and organic foods are becoming an increasingly mainstream […]
What Is Brand Strategy?
I posed the question, What is Brand Strategy? at a recent workshop. It’s a question I usually ask executives at the start of a Global Brand Leaders training session. Many attendees think the term brand strategy means branding, that is to say, choices regarding primary branding elements like brand name, logo, and visual identity. Or, they link […]