How To Determine If Your Organizational Culture Is Building Your Brand
Nurturing an organizational culture where employees live the passion of the brand is one of the crucial tasks on which a leadership team must focus its efforts to build a strong brand and business. When the culture of an organization is coherent with the brand’s purpose and values it becomes the “glue” for unifying the […]
Brands Exist To Improve Lives
Recently I met with three founding, C-suite executives. I was called in to discuss the challenges they faced in building their company’s brand and business. The Chief Operating Officer gave an overview on the marketplace, spoke about the strengths of their brand, and hypothesized that their brand was struggling in the marketplace because their advertising agency […]
Culture, Strategy & The Turmoil of M&A
Another week. Another deluge of press releases announcing another mega-merger. This time between Heinz and Kraft. Inevitably the press releases read like a playbook of PR buzzword bingo. Synergies Complementary competencies Economies of scale And the phrase so beloved of Wall Street analysts….Efficiencies. Efficiencies. Such a benign word in print. Not so benign if you’re […]
Is Your Culture A Strategic Differentiator?
Regular readers of this blog will know how passionately I feel about the business of brand building. And how building brands is more than an exercise in communications, distribution, pricing and doing some bemusing stuff in social media. The strongest brands have a clear purpose and direction. A unifying call to arms that motivates employees […]